Traveling Mocktail Bar 🍹
2026
Sabi Sips
Partnered with the founder to bring her vision to life by creating a playful, energetic brand identity (including logo and design assets) that felt fresh, colorful, and full of personality.
THE PROJECT
Sabi Sips is a traveling mocktail bar 🌺 and catering service specializing in handcrafted 🍹 mocktails, fresh-pressed juices, smoothies, and açai bowls. Inspired by the Nigerian phrase "you sabi" meaning you know or you have good sense.
Brand Strategy 💭, Copywriting ✍️, Graphic Design 🎨
THE DETAILS
The goal was to create a brand that felt as vibrant and refreshing as the drinks themselves while honoring the cultural inspiration behind the name. I wanted the identity to capture the fun, expressive nature of Nigerian slang while appealing to a modern audience through bold visuals and memorable branding.
The bright color palette draws inspiration from tropical fruits and summertime, using energetic pinks, yellows, oranges, and greens to create an instantly recognizable visual presence. The tagline, "You Sabi Good Taste!", became a central part of the brand story, cleverly connecting the Nigerian meaning of sabi with the quality and flavor of the products.
LOGO DESIGN
I designed custom logos featuring playful typography and citrus-inspired illustrations that reinforce the brand's fresh ingredients.
PROMOTIONAL CONTENT
