Matcha Cafe 🍵
2025
Chasen Matcha Bar
Conceptualized a playful rebrand positioning matcha as a bar experience to create a buzz-worthy original identity designed to attract a wider audience.
THE PROJECT
Chasen Matcha Bar is a Dallas-based specialty matcha 🍵 shop known for its premium ceremonial-grade matcha drinks and minimalist, modern café experience with a strong lifestyle appeal.
LOGO DESIGN
I reimagined their brand with a playful twist: what if matcha was served like cocktails at a bar?
same brand logo but in a more fun & playful color way.
THE DETAILS
CUSTOM PRINTS
I renamed their classic drinks with cocktail-inspired titles, introduced the tagline “Happy Hour starts at 9 AM,” and crafted a refreshed identity that feels clever, marketable, and designed to spark buzz.
The refresh included renaming classic menu items with cocktail-inspired titles, introducing the cheeky tagline “Happy Hour starts at 9 AM,” and developing cohesive visual and messaging elements that feel witty, elevated, and highly shareable.
SAMPLE PRODUCTS
The goal was to create a more marketable identity that builds intrigue, encourages social buzz, and better resonates with the city's trend-aware, experience-driven audience.
SOCIAL TEMPLATES
